This event has ended. View the official site or create your own event → Check it out
This event has ended. Create your own
Welcome to the 18th annual Allied Media Conference!

Browse all 300+ sessions below on our online schedule. Please note: bookmarking a session on our online schedule does not guarantee you a place in the session. All sessions are first come first serve.

View analytic
Saturday, June 18 • 4:00pm - 5:30pm
Running Campaigns Rooted in Generosity and Reciprocity

Sign up or log in to save this to your schedule and see who's attending!

Advocacy campaigns sometimes borrow from the same exploitative marketing practices which commercial interests use. We need marketing models that build rather than extract from community power. In this session, we will review why we voluntarily associate in the first place, and we will do hands-on work in developing campaigns that build rather than tap or exploit community.


Saturday June 18, 2016 4:00pm - 5:30pm
State Hall: Room 117

Attendees (62)